2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Durable goods sector print will build with No. 4 Real Estate ($2.161T, +5 percent; with $11.7B to print, +11 percent). Rentals (+8 percent) are opening up for open web as home ownership declines to under two-thirds—the lowest proportion since the 1930s. New/resale residential housing (0 percent) is in the cellar and won’t hit 2 million units, a benchmark.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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