2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

The causes of stringent lending and stagnant job growth will force realtors, builders and mortgagers (+12 percent) to widen the circulations of buyer’s guides, newspaper inserts, signage and brochures. Commercial real estate (-4 percent) is overbuilt in office space, warehouses and, worst, retail—all good for view books, high-end magazine inserts, large-format storefront/building wraps and, of course, “For Rent” signs.