2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

No. 10 Automotive ($2.195T, +5 percent; with $8.2B to print, +1 percent) is steering toward 16.7 million new cars and trucks (+7 percent) in 2015 because manufacturers missed last year’s target and the timing of the replacement cycle. The average age of U.S. vehicles on the road is 11 years, a record that Carmax (+10 percent) and other mega-dealers are exploiting with more used vehicle (+4 percent) stores and lots. While sheet and heatset web work is stalling to online advertising, coldset is curing up with local FSI and shopper publications, as are AutoZone (+23 percent) and other parts and repairs (+16 percent) retailers.