2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

Overlapping are No. 8 Beverages ($488B, -3 percent; with $10.5B to print, 0 percent) and No. 11 Food Service ($910B, +6 percent; with $7.0B to print, +13 percent). Drinks are leaking across all categories except teas and coffees (+4 percent). Starbucks (+16 percent) and Keurig Green Mountain (+14 percent) alone will perk up print at nearly US$0.5B during 2015. Mainstream distilled/fermented beverages (0 percent) are sobering to a decline in per-capita consumption to less than 2 gal./year. Oregon is the big 1.32-times exception, thanks to its largest-in-the-United States concentration of micro-breweries.