2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

The biggest category of advertisers are auto insurers and finance (+6 percent). Progressive (+9 percent) leads in print with VDP direct mail, out-of-home displays and vehicle wraps. Allstate (+6 percent) is out to regain lost market share as dozens of companies drive into this category.

The third durables sector is No. 16 Home Improvements ($820B, +3 percent; with $5.8B to print, +6 percent). Ace Hardware (+9 percent) will gradually co-label its 3,000 U.S. member stores and 252 competitor conversions as HouseMart. VDP self-mailers with loaded “patronage dividend” cards, plus in-store remodeling graphics are good signs.