2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Restoration Hardware (+30 percent), built since 1979 by, and continuing with, the most printed catalogs in this sector, is on a new move. It is buying large historic mansions to house up to 62 galleries that correspond with the company’s RH editions. In the long-washed-up home appliances (0 percent) segment, the Electrolux purchase of GE Appliances will bring re-branding and OEM work. The sector, overall, will increase FSIs and in-store graphics.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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