2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

The “discretionary” or non-durable goods and services economy consists of six sectors.

Sailing up one port to No. 9 is Travel/Hospitality ($918B, +4 percent; with $8.3B to print, +11 percent). Twenty-five cruise lines (+2 percent) will buy 1/4th of sector print. The largest, with eight global brands, is Carnival (+5 percent), which will re-dedicate six of its 101 ships for extended, 10- to 14-day leisure cruises this coming autumn. Heatset web rack brochures, window and in-store signage, direct mail and on-board graphics will float this and other programs. Airlines (+6 percent) and hotels/resorts (+7 percent) fly with print-intensive loyalty program cards, statements and incentive direct mail. Both categories will have record revenues in 2015-16.