2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Clothing, footwear and intimate/accessories (-3 percent) will see more store closings and bankruptcies as consumers walk away from fashion. Online shopping is unzipping catalogs and direct mail—for the moment. After the present shakeout, that may reverse. Gap (+6 percent) and Macy’s (-2 percent) will continue in vogue as the largest print buyers in the sector.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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