2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Entertainment ($918B, +1 percent; with $6.7B to print, +11 percent) jumps two places to No. 13 while Leisure Activity ($191B, -2 percent; with $3.8B to print, +3 percent) remains lazy at No. 22. Toys and games (+2 percent) are winding up after a short slide. ToysRUs (+3 percent) plans to add 90 stores to its present 1,600. Most will be located outside the United States, but with centralized marketing. Signage and ad content management for in-country brokered FSIs should be print4Us.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
