2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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With acquisitions and best-selling toys, Hasbro (+22 percent) may overtake Mattel (-2 percent). Hasbro is also rolling out “Super Awesome Me,” where consumers scan their faces in stores, or text “selfies” to its supplier. Custom figures are 3D printed and shipped—a new business model for our medium to embrace.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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