2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Outdoor recreation (+5 percent) is fresh air for catalog and retail outfitters. Cabela’s (+12 percent) will add 19 stores to its 64 present megastores. L.L.Bean (+22 percent) lumberjack-chic duck boots and other rugged wear are so popular that orders from last Christmas took months to fulfill. And all made in the USA.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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