2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Live concerts/performances (+8 percent) are coming back off double-digit growth, as are motion pictures (+6 percent). At-venue and in-theater displays will be bigger, and stands will offer more printed merchandise.
Related, but busting down six to No. 18 is Gaming/Wagering ($506B, -14 percent; with $Casinos/on-/off-track betting (-24 percent) will close facilities as players cut their losses. So-called “racinos” will be legal in most states (10 at YE 2014); a newer segment with CRM direct mail and on/near-site digital signage.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
