2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

The so-called Big-Beer-3 are aggressively swigging up “craft” brands among the 2,800 independents whose local sourcing of labels, cartons, closures and promotional items will gradually tap out.

Pepsico (+12 percent) is best positioned to re-carbonate the soft drinks (-2 percent) segment with mid-to-low-calorie platforms in its juice and water brands, and by introducing more craft sodas and protein-infused beverages. Coca-Cola (-4 percent) is losing the most fizz as carelessly acquired drink brands go flat. Therefore, Coke’s regional bottlers will be taking control of brand and promotion allocations to the benefit of nearby printers with large-format litho, digital, screen and diecutting/assembly. Red Bull (+9 percent), with 1/50th of the beverage space, will continue as the largest buyer of everywhere-held, event-related merchandise and signage.