2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

Up two shelves to No. 14 is Discount Retail ($1.568T, +6 percent; with $6.3B to print, +5 percent). Following a year of flat same-store sales, the big-boxes will invest a record amount in print: FSIs, direct mail and in-store graphics that will be intended to both emulate and displace mid and upscale retail categories, particularly in fashion and food. Target, Sears, K-mart and others plan to close hundreds of under-performing stores, opening share gain opportunities for the other, healthier players.