2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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No. 21 Security/Protection ($270B, +18 percent; with $4.6B to print, +2 percent) will be the fastest growing sector as threats to life, property and information sharply increase. Data security/integrity (+25 percent) is ubiquitous and unseen, while personal/product safety (+15 percent) is specific and visual. Physical prevention and remedy screams print, though most in our medium are alarmingly inexpert in available and developable applications.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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