2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
Unchanged at No. 24 is Government/Federal and State ($6.696T, +Higher Education ($191B, +alternative and proprietary education (+9 percent) will condescend to their marketing methods as their share exceeds 1/4th of sector revenues.
Look for more bus and subway cards and wraps, VDP direct mail, event sponsorship signage and promo products, and ROP/FSIs in local print media. Apollo (+5 percent), the largest for-profit operator with more than 300,000 students across seven countries, expends 1/3rd of its revenues on selling!
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org