2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'
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Inclusively, the HM 25 will account for more than 96 percent of total print. Run your share data by each vertical to see how it compares. Then, become an expert provider for no more than four that make the most sense in your product/market sweet spot verticals, rather than be a commodity bidder in a horizontal position. Market “hot” going forward to 2016 and be around for the years after the commodity sellers weed out. PI
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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