2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

In the fast foods/casual dining (+5 percent) category, McDonald’s (-5 percent) and others will pare back the number of standard items, but offer more customization for local tastes. Swallowing the Chipotle (+18 percent) model for fresh food quality, Mickey D’s 22 regional managers will be more autonomous in advertising decisions as well—tasty for smaller situated shops. The combo of Tim Hortons (+10 percent) and Burger King (+3 percent), after regulatory approvals, will brew, bake and fry up $0.1B in heatset web FSIs, in-store consumables and OOH signage, all of which will be co-branded.