2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

No. 17 Personal Care ($433B, +6 percent; with $5.7B to print, +7 percent) is long overdue for a makeover that will be pretty for print. Procter & Gamble (0 percent) will shed dozens of slow- or no-growth brands in color cosmetics, hair and skincare and fragrances (+6 percent). Coty (-2 percent), Unilever (-5 percent) and other acquirers will re-brand these lines with changed packaging and promotional print. From vanity to virus scares, Reckitt Benckiser (+12 percent), along with Kimberly-Clark (+8 percent) and Henkel (+7 percent), will clean up in hygiene/sanitary/household products (+9 percent) while also re-packaging and upping in-store displays.