2015 Hot Print Markets Analysis: Target Verticals That Fit Your 'Sweet Spot'

Many retail pharmacies (+16 percent) will soon offer testing, lab work and medication therapy in an accountable, preventative, managed care model. Prescription waiting and pick-up areas will look more like active healthcare facilities with, yes, all the print collateral associated with that. As Walgreen with Boots (+75 percent) surpasses CVS (+22 percent) as the world’s largest pharmacy, FSI advertising will increase in page counts and frequency. FDA trials, a print-intensive process, will transplant into pharmacies.