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Tobin: Asia certainly has had an effect over the last four or five years in the juvenile market, and it has moved into general trade—like long-run cookbooks and things like that. There is growing manufacturing of educational titles over there, but on a smaller scale, of course, because of the turn times required. But [the Asian market] is an increasing component of the manufacturing landscape, and we are planning for it. PI
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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