Top 30 Book Manufacturers — The Plot Thickens

CLARKE: If we look at a consistent trend, it's supply chain management--on the publisher's side--to...make sure that if they get a hot [book], they can have books at the right spot at the right time to maximize every sale. [Supply chain management] also helps to minimize overprinting, which leads to returns. That philosophy has been embraced universally. So the challenge for us is that there's a fixed amount of manufacturing time.