You can improve that with new equipment, and the investment that we've made in our platform as a company has really been geared for that. We've invested more than a billion dollars [company-wide] over the last three years.
With the wide-format presses and the very efficient makeready presses, you have the ability to do both. When you have a high-page-count, high-quantity book, you're able to get the presses and crank out a lot of books. And, at the same time, when there's a valley in between those huge best-sellers, there's an opportunity to use these very efficient makeready presses to do the short runs. And I think that's been the collective challenge for both the publishing and the print communities.
Matt Steinmetz is the publisher and brand director of Publishing Executive.