We've been able to grow that business more than 300 percent in the last three years, as [publishers] look for...certain attributes that make it more effective to produce offshore and can sustain the additional time.
GREGOIRE: We are seeing in the coffee table and kids' books markets that most of those markets have disappeared to China, because those books are not as time-sensitive as the other markets. If you look at school textbooks, some [publishers] have tried [going offshore]. We know that some of the larger school textbook publishers are under a lot of pressure to produce their books in China, when they have enough time. But, oddly enough, some have come back. They've attempted the experience, didn't like it and are coming back.
Matt Steinmetz is the publisher and brand director of Publishing Executive.