Top book printers -- El-Hi, Trade Fuel Optimism

Jostens and Von Hoffmann operate separately, but report their earnings under the Visant umbrella. Book manufacturing accounts for approximately 50 percent of Visant's overall revenue, as opposed to 100 percent when Von Hoffmann reported its earnings last year.

"Since these companies are now jointly owned, [we want to] list ourselves under Visant and show book revenues for the entire entity," says Mike Ford, vice president of marketing at Von Hoffmann.