Top Industry Experts Will Lead Brand New Tracks at PODi’s 7th Annual AppForum in Vegas

Direct Marketing Track

Laurie Beasley will ensure that the Direct Marketing Track addresses the needs of both service providers and their clients, Enterprise marketers. Attendees will learn the latest best practices and strategies for creating and delivering direct marketing solutions that drive business - from data and segmentation to timing, relevance and offers, plus learn about new advances in technology that make it happen. Sessions will tackle cross-media marketing, event-driven campaigns, transpromo and more.