Top Industry Experts Will Lead Brand New Tracks at PODi’s 7th Annual AppForum in Vegas

Web-to-Print Track

Service providers will get strategies for using the Web to communicate directly with their own customers plus technology details on building collateral management systems for clients. Enterprise marketers will learn how web-to-print can make organizing brand management and supporting sales channels easier and more efficient. As chair for the Web-to-Print track, Joe Metzger’s focus will be on driving interaction between speaker and audience - challenging assumptions and pushing people to share experience and vision. It promises to be an entertaining track, featuring issues like emerging markets for web-to-print, driving volume, launching dealer networks and comparing custom work flow automation to off-the-shelf products.