2009 Hot Markets -- Thawing In a Frigid Economy

EVEN AS THE overall economy plummets to well below zero in real GDP, the New Year has some “highs” in the forecast. There are some very warm and, yes, hot spots for print, but marketers must rise above the clouds of gloom and change the climate. It will leave competitors feeling under-the-weather. The No. 1 demander of print will be, no joking, banking/insurance ($3.5T, +8%; with $14.3B to print, +