2009 Hot Markets -- Thawing In a Frigid Economy

Connected, at No. 11, will be health providers ($2.6T, +13%; with $7.8B to print, -2%). With universal healthcare now a “when,” and not an “if,” bad debt-riddled hospitals and non-hospital care ($2.0B to print, -13%) segments will be asking for relief and, in turn, will be ordered to cut their marketing. Analysts are also concerned about growing liability exposures among EMSs and diagnostic labs. Health insurance and third-party administration ($5.5B to print, 0%) will be the only PMOs (print maintenance organizations).