Computer software ($520B, +20%; with $11.1B to print, 0%) is No. 5. Besides the excitement that Google engenders, and those trying to take over Yahoo, there’s genuinely something new in the New Year, and it’s being delivered by Amazon. Elastic cloud computing (EC2) will shake up the enterprise and Internet segments by allowing “everyone” to write network applications and rewrite network infrastructure. Oracle, Citrix and most other database, middleware and programming tools will be cloud cross-licensed now that it’s out of beta testing.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org