Commercial real estate ($2.4B to print,+24%) will scream signage, traffic builders—anything—to keep tenants and their customers from fleeing. Mall closures and empty skyscrapers are an unacceptable economic woe after all that’s already transpired and expired.
Dialing (or, ugh, texting) in at No. 7 is Telecommunications ($1.11T, +8%; with $9.9B to print, +14%). The global demand for innovative connectivity in the 3G wireless, including equipment and space ($4.0B to print; +33%), will ring-tone outdoor, POP/POS, FSI, packaging, and even handouts downtown that offer upgrades to the Blackberry and Blue tooth-clad commuters.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org