2009 Hot Markets -- Thawing In a Frigid Economy
No. 9 and uncomfortably fitting is fashion ($577B, +2%; with $8.8B to print, +1%). Clothing and footwear ($5.7B to print, 0%) will be overdressed and undersold. Thousands of retailers, chains and independents will strip by the thousands for a one and only signage and ROP ad show. Intimate accessories ($3.1B to print, +9%) will sparkle and excite because some things still prevail over recession. Sheetfed and web catalog printers and mailers be warned: This sector will be fickle in vogue and feckless in longevity.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
