2009 Hot Markets -- Thawing In a Frigid Economy
The small community banks will be big spenders as they recapture business lost by the fallen giants. Announcement direct mailings, FSIs, ROP, signage, outdoor, transit, forms and stationery will keep credit-worthy printers in black ink. Property/casualty insurers ($2.0B to print, +5%) and life insurance ($1.9B to print, +12%) will increase their coverages of the market after severe erosion and invent secure new hybrid products as safe alternatives to disastrous world market participation.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
