2009 Hot Markets -- Thawing In a Frigid Economy

But ex-Chevy dealers may well sell Cheri’s from China, and others will introduce brands and models with strange or very familiar generic names: the Wal-Mart 9000SX. Mass customization, an invention of Toyota, will define this industry in the near future. Off-the-road vehicles ($0.8B to print, 0%), as well, will be repositioned as on-the-road energy alternatives. POP, outdoor, high-end sheetfed, pressure-sensitive/decal OEM and personalized direct mail will ramp up finance/insurance ($2.0B to print, 0%). Used vehicles ($0.7B to print, +19%) will up open-web RPMs. Congress, which can hardly manage the country, will surely “mismanage” the auto industry, with a winding and bumpy road ahead.