2009 Hot Markets -- Thawing In a Frigid Economy

At No. 12 is travel/hospitality ($795B, +5%; with $7.0B to print, -3%). Hotels and resorts ($3.5B to print, 0%) are at sub-REVPAR (the industry term for revenue per available room), but maintaining rates. The print “REV” is in special offers and events, and in relationship management loyalty programs. Robust, personalized direct mail and bind-ins will check in with close-to-home, mini-vacation deals.