2009 Hot Markets -- Thawing In a Frigid Economy

Tied at No. 13 is gambling/wagering ($610B, +11%; with $6.1B to print, +27%). The print jackpots are in restoring traffic to the major casino destinations that have lost share to the neighborhood slot parlors in many states. Loyalty programs, continuous mail-outs and major outdoor advertising will ante up print spends by 15% to $2.2B.