2009 Hot Markets -- Thawing In a Frigid Economy
State/provincial lotteries ($3.8B to print, +35%) are being forced to compete with the on-sites and will introduce many new games with attendant needs for scratch-offs, POP/POS and outdoor.
Personal care ($383B, +4%; with $6.1B to print, -10%) will be impersonally neglected at No. 14 in 2009, as consumers cut back on hair, skin, sun care ($1.4B to print, -12%) and fragrances ($0.8B to print, 0%). Most burned will be blister cards, fragrance inserts, samplers, deluxe packaging and POP/POS countertops. The only two segments that will be pretty and bright are color cosmetics and toiletries ($2.3B to print, +11%) and sanitary/hygiene products ($1.6B to print, +12%).
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
