2009 Hot Markets -- Thawing In a Frigid Economy
Converging at No. 21 and No. 23 are entertainment ($728B, +9%; with $4.8B to print, -8%) and electronics ($619B, -9%; with $3.1B to print, -24%), respectively. Shockingly, online content and distribution so well connects these sectors that print is in disconnect.
Broadcast/premium cable/satellite ($1.8B to print, 0%) are doing more barter than pay-per-print, and the only blockbuster category is motion pictures ($1.5B to print, +15%). Check out the amazing POP/POS at your local theater, and the large-format sheetfed plants and finishers that produce them. This work is recession-proof because the public escapes to films when times are bad.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
