2009 Hot Markets -- Thawing In a Frigid Economy

Oppositely, melted down No. 18 ranked investment/brokerage ($1.0T, +7%; with $4.9B to print, -39%) will continue its crash in print. Investment banks/syndication ($1.2B to print, -68%) and securities brokerage ($1.4B to print, -57%) are slashing staff, offices and branding, as well as their throats. Just as relationship marketing comes of age with robust print personalization, this business fails us. Mutual funds ($2.2B to print, -12%) must stem redemptions and stir up new investors with direct mail printing and FSIs. There will be fewer funds and managers, but nearly as much work, as the old names like Lehman Brothers change, and others, like Merrill Lynch, are rebranded as part of other firms.