2009 Hot Markets -- Thawing In a Frigid Economy

Leisure activity ($199B, +7%; with $3.9B to print, -5%) will stay relaxed at No. 22. Time and money are short for recreation vehicles and fitness, pools, gyms and clubs (-6%), but there’s more money for print ($1.6B, +5%). Also outdoor sporting and wheel goods ($2.3B to print, half domestically, +11%), and horticulture and hobbies ($0.8B to print, +14%). Packaging, outdoor, POP and magazine inserts continue as the print media of choice.