2009 Hot Markets -- Thawing In a Frigid Economy
Disappointingly, at No. 2 will be publishing/non-newspaper ($97B, -10%; with $14.2B to print, -8%). Fewer titles, page counts and run lengths are three-knife trimming this sector. Juvenile/adult trades/ CDI and religious publishing ($3.1B to print, 0%) will lack best sellers, and reader incomes to buy them. Scholastic Publishing is off 46%, post- “Harry Potter,” while all retail book sales are down more than 7%. Professional/educational books ($3.6B to print, -11%) are folding to versioned, digital micro-publishing, digital distribution as with Bibliovault, and online courses and content.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
