2009 Hot Markets -- Thawing In a Frigid Economy

Macmillan’s “Global Reader,” Amazon’s “Kindle” and other mobile services will grow at a 50% pace. Pat Schroeder, head of the Association of American Publishers, sums it up: “Publishers don’t own paper companies or printing presses. They don’t care how you read it, as long as you read it.” Lest we forget (as a generation of readers has) periodicals ($6B to print, 0%); there’s no comeback. Content is outdated and circulation is by outlaws.