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Business consultant Martha Rogers, Ph.D., of Peppers & Rogers Group, spoke on the importance of increasing the value of your client base through Customer Relationship Management (CRM). Organic growth comes through acquiring and retaining profitable customers, eliminating unprofitable ones, up-selling and cross-selling additional products to them, as well as reducing the cost of service for customers, she says.
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- People:
- Andrew Paparozzi
- Places:
- PHOENIX
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