Top Management Conference Shines

But don't treat all buyers equally, she warned. "Apply more resources to more valuable customers, and more resources to keeping valuable customers rather than acquiring new ones of unknown value."

Some other meeting highlights:

* David Friesen, CEO of Friesens Corp. in Altona, Manitoba, received the 2004 William K. Marrinan Management Plus Hall of Fame Award for exceptional management performance over a period of many years. Management Plus Gold Award winners included Pacific Printing, Fresno, CA; Western Graphics, St. Paul, MN; Action Printing, Fond du Lac, WI; Omaha Print, Omaha, NE; and The Sheridan Press, Hanover, PA.