TOPPAN PRINTING AMERICA -- Hitting with Power

Some may be surprised to learn that, given its current stature and wealth of notable clients, until 1992 the American version of Toppan was a mere prepress house, producing color separations and film services for the New York publishing industry. Thus, in order to help reintroduce the company's role in the publishing industry, Toppan America launched an aggressive promotional campaign featuring a new 34-page, 20-color capabilities brochure titled, "Two Sides of the Story." Not surprisingly, the perfecting press plays a prominent role in the literature.