TOPPAN PRINTING COMPANY AMERICA -- New World Order for Print

When the shop put in its first iGen3, the staff was trained to use SPC and color measurement technology. "We've built profiles that allow us to go seamlessly from digital to offset," notes the digital specialist. "The quality difference between offset and digital can virtually disappear. We're not saying it's going to be the same, though, since it's important to create the right expectation from the customer's perspective."