TOPPAN PRINTING COMPANY AMERICA -- New World Order for Print

"We can now manage corporate identity through a variable data print stream and repeat it week after week," he explains. "If you can combine color management with variable data printing, you've got yourself a solution that no other digital printer is providing."

Jordan-Smith considers Pantone Inc. to be a partner in Toppan America's digital efforts. He believes the digital chip book that company is now producing is a very important tool for commercial printers in communicating more effectively with customers about color expectations.