TOPPAN PRINTING COMPANY AMERICA -- New World Order for Print

"Our commercial printing clients expect the highest quality, including hitting their PMS colors for corporate branding," reports the digital specialist. "The iGen3 can produce a color product that is acceptable to our traditional customers."

In terms of the broader question of getting into digital printing, Jordan-Smith says the company had no choice but to make the move. "We are seeing volumes drastically reducing and having to rapidly increase the number of jobs we produce in order to maintain revenue levels," he observes.