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Erik Cagle
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But is Rickard biased toward specialty shops only because it's in the best interest of his business for printers to outsource their binding and finishing work? Actually, Rickard is a huge fan of outsourcing, and he practices what he preaches within his own business.
"The 'bring it inside' mentality doesn't work financially, for one," he says. "You're better off farming out work that is not part of your core business. All printers should have bindery capabilities, to an extent.
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Erik Cagle
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