Trade Binderies: The Laws of Justification

"I tell printers to figure out what their slowest day of the year is in the bindery, and size the bindery so that it will take care of 80 percent of that slowest day," Rickard adds. "Farm everything else out. That accomplishes two things. One, you'll have a department that runs at 100 percent, which is a great way to run a graphic arts business. Two, you'll have a bunch of happy campers among the trade shops that you're doing business with, and you'll have the versatility to go anywhere."